Our history

More Than a Distributor
A Strategic Partner

Founded in 2020 in Miami, Virtue Distributors was created to empower emerging, local and global food brands to enter and grow in the U.S. market. With over 30 years of combined experience in logistics and distribution, our team understands that brand success comes from more than shelf space — it’s about relationships, insight, and strategy. We’ve built a distribution model that blends personalized service, technology, and innovation, helping over 100 brands reach new audiences and thrive in retail, food service, and specialty channels across Florida.

  • Tailored Distribution
    Custom logistics and fulfillment strategies adapted to your product category and market needs.
  • Strategic Onboarding
    We provide hands-on support and curated launch plans to ensure successful market entry.
  • Human-First Relationships
    Collaboration, transparency, and long-term partnerships are at the core of everything we do.

What makes us different:

Personalized Attention & Strategic Partnership

Every brand is a collaborative journey. Our team takes the time to understand your story, audience, and goals—then builds a tailored strategy.

Human-Centered Appoach

We go beyond transactions with regular check-ins, site visits, and open communication to support your growth and ideas.

Rigorous Curational Process

We rigorously select products for taste, quality, sustainability, and appeal—ensuring trust for both your brand and our retail partners.

Data-Driven Execution

We use real-time analytics to optimize shelf space, pricing, and launches—boosting ROI at every step.

Our Values

Partnership & Trust

We prioritize integrity and collaboration to build meaningful and long-lasting business relationships.

Customer-Centric Service

Every client and supplier receive personalized, attentive support from our dedicated team.

Innovation & Quality

We work only with products that meet high standards of taste, sustainability, and differentiation.

People Before Products

Beyond supply chains, we connect with the humans behind every brand we serve.

Testimonials

Insights and Experiences that
Shape Our Journey With Us

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Dianne Russell

Owner

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Darlene Robertson

Assistant

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Cody Fisher

Director

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Guy Hawkins

President

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Jenny Wilson

CEO

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Cody Fisher

Manager

Happy to Answer All Your Questions

We specialize in gourmet, health-focused, and specialty food and beverage products that offer high value, innovation, and a strong brand story.

You can submit your product details, brand background, and volume estimates through our Product Submission page. Our team will review and follow up with next steps.

 We distribute throughout Florida, including Miami, West Palm Beach, Orlando, Naples, Tampa, and the Florida Keys — with plans to expand further.

Yes. Whether you’re launching a new product or looking to scale an existing brand, we tailor our services to support your growth at every stage.

 We offer personalized attention, a human-first philosophy, strategic onboarding, and real-time market insights to help your brand succeed beyond the shelf.

Have any Questions?

Get in Touch!

Please complete the information below so we can evaluate your brand for potential distribution opportunities.

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